On 19th April 2010, ROBOTS IN DISGUISE release the single Wake Up! – an instantly psychedelic pop-punk stomper inspired by and recorded with the support of leading British cosmetics company, Barry M.
Lending their electro-pop-indie-rock custom to the likes of the cosmetic industry in response to a TV ad Barry M had screened with the tagline, “Wake Up your Make Up”, Sue Denim and Dee Plume set out on a quest to represent their new trademark. With their kaleidoscopic style, rhythmic quirks and befitting fervor for the Barry M make-up brand, the duo pitched to the team at Barry M cosmetics the Robots’ plans to write a song in their honour. Having initiated this new relationship, the cutting-edge collaboration of beauty product and record release saw Barry M reciprocating with their very own enterprise; introducing a new lipstick to their beauty range, in a particular shade of royal, new Robot, blue.
Sue Denim said of the new song – “Wake Up! Is an anthem to creativity and self-expression for all – including being artistic with makeup!”
